Posts

The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…
Processes Define Success

Processes Define Success

In your shop, right now, you have established processes for everything you do. Some are working fantastic. Others are working ok. Some probably aren't working as they should. And lastly, there are some things that exist but don't have a…
Baton Passing for Apparel Decorators

Baton Passing for Apparel Decorators

In the sport of track and field, there are a few types of relay races. All at different distances. You may have seen those before on the Olympics or maybe even at your local high school. Concrete-feet enabled kids like me didn't participate.…