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Rethinking the Friends & Family Discount

Rethinking the Friends and Family Discount

Do you like handling work for your close friends and family? Many shop owners tell me that doing anything for the people that are the closest to us is the worst experience ever. Why is that? Think about it. They say "familiarity breeds…
Changing the Game: How to be Different

Changing the Game: How to Be Different

How is your company different? I'm serious. Think about this for a second. How hard is it really to print, embroider, or decorate a shirt? All around you is competition. What separates your shop from those other knuckleheads? …
Taking Creative Risks

Taking Creative Risks

How comfortable are you with taking creative risks? Not the small step variety, mind you. But the ones that are scary. That begins with a variation of "I've never done this before." For 2022, I'm going to advocate that you not only…
Daily Habits Foster Momentum

Daily Habits Foster Momentum

Let's talk about the concept of momentum for a minute. If we look up the word in the dictionary we'll find: PHYSICS The quantity of motion of a moving body, measured as a product of its mass and velocity.The impetus gained by a moving object."The…