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The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…

The Seedy Underbelly

  Let’s talk about intellectual dishonesty.  In the decorated apparel industry we are constantly under siege by people who push the envelope with their business practices. Is it laziness? For example, you’ve undoubtedly read about…