Next year is here

Next Year Is Here

Next year is here. Finally. That dumpster fire that was 2020 has been sent packing. Good riddance I say. A shiny new year is upon us. Three cheers for 2021! But hold on. Was has changed other than one number on the date? If…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
It's Not What It Costs That Matters

It Is Not What It Costs That Matters

One mindset that I see constantly in the decorated apparel industry is entirely based on fear. Fear of what something costs. Hiring a new employee. Buying equipment. Attending a trade show. Trying out a new type of ink or other consumables.…