Posts

When Stubbornness Drives The Car

When Stubbornness Drives the Car

Hear me out. Let's pretend that your shop's attitude is a person. And in this particular scenario, that attitude is one of STUBBORNNESS. (All caps on purpose) Why stubbornness? I don't know. I could have used bullheadedness or inflexibility,…
The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…