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Your Customer's Version of Your Business

Your Customer's Version Of Your Business

Are you aware of your customer's version of your business? Here's a fact that you may not be aware of until now: Whatever you think about your business, your customer sees things differently. Their perception is the only thing that counts.…
What is Your Truth?

What Is Your Truth?

One question for you about your business...what is your truth? Not what you tell yourself or hope to be. The real deal. Lately, I've been coming across many businesses in the decorated apparel industry that, ahem, are simply all over…