Posts

Changing the Game: How to be Different

Changing the Game: How to Be Different

How is your company different? I'm serious. Think about this for a second. How hard is it really to print, embroider, or decorate a shirt? All around you is competition. What separates your shop from those other knuckleheads? …
Looking Ahead So You Don't Fall Behind

Looking Ahead So You Don't Fall Behind

How far are you looking ahead? Summer is ending. School is ramping up and fall sports are starting. COVID is getting scarier again. Maybe. A few weeks ago I wrote about two trends. One was the supply chain disruption, and the other was the…
Two T-shirt Business Trends That Matter

Two T-shirt Business Trends That Matter

When you think of business trends what immediately comes to mind? Movement? Tendencies? Fads? I think trying to predict business trends is akin to almost being a weatherperson on tv. "45% chance of rain tomorrow." Will they be…
Stop Doing Things Customers Hate

Stop Doing What Customers Hate

Here's today's topic: Stop Doing What Customers Hate. Yep. That's right. For your shop, do you even know what these might be? People want a better experience. For everything to be easier somehow. For you to do what you say you are going…
Your customer buying behavior has changed

Your Customer Buying Behavior has Changed

Are you seeing a shift in how your customer's are doing business with you? Yes? No? For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…