Posts

Shop Improvement Series: Accelerate Your Art Department

Recently in the Shirt Lab Tribe live Q&A session on Zoom, the group discussion was focused on ways to run an Art Department better. As a former art director, I have some viewpoints on this and thought it would make a good topic for an…
7 Ways to Connect with Customers Now

7 Ways to Connect with Customers Now

Are you working on your "Next Normal" yet for your business? You should be. What I mean by this is that going forward how you interacted and marketed to customers may not work the same way that you are used to. There is a "Next Normal"…

Together Is Better: Notes from ThreadX19

ThreadX19 in San Diego was a smashing success at generating an avalanche of ideas and networking opportunities for garment decorators. During the last three days, I asked many attendees, "Why are you here?".  I got basically two answers…
Jedi Mind Tricks for the Decorated Apparel Industry

Jedi Mind Tricks for the Decorated Apparel Industry

Don't you wish you could pull off some "Jedi Mind Tricks" in your shop? "Sorry, but these are not the stupid-low-prices you were looking for. You will happily pay double." Believe it or not, you can deploy these in your shop with some…

3 Secrets On Outsourcing Art

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Have you ever thought about outsourcing your art? I know. Your creative team rocks. I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…
Fool's Gold - Marshall Atkinson

Fool's Gold

Are you prospecting for gold? Back in the gold mining boom, prospectors would unearth a mineral called pyrite and be duped into thinking it was the real deal.  Pyrite is an iron sulfide and the most common of the sulfide minerals. It's…