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Calculating the Lifetime Customer Value for Your Shop2019

Calculating the Lifetime Customer Value for Your Shop

How much is a customer worth to you? Most people would say "everything", and be 100% correct. But still, there is a way for you to calculate what a typical customer for your shop is worth. Do you know how to do this? No? That's ok.…
There's No Award For Being Busy

There's No Award For Being Busy

Quite often I ask a shop owner, "Hey, how's it going?" The usual response is, "Great! We are so busy!" That's fantastic. But are you making money? Profitable? That is a different concept entirely. Here's why I'm bringing this…
What is Your Truth?

What Is Your Truth?

One question for you about your business...what is your truth? Not what you tell yourself or hope to be. The real deal. Lately, I've been coming across many businesses in the decorated apparel industry that, ahem, are simply all over…

Are You Busy Being Busy Or Busy Being Profitable?

Quick question: Are you busy being busy or busy being profitable? It is a probing question that you should answer. Your goal for your business should be to maximize the profit as much as possible, right? So why do you take on work that…
Fool's Gold - Marshall Atkinson

Fool's Gold

Are you prospecting for gold? Back in the gold mining boom, prospectors would unearth a mineral called pyrite and be duped into thinking it was the real deal.  Pyrite is an iron sulfide and the most common of the sulfide minerals. It's…