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Shop Improvement Series: How to Win Sales in the Next Year
Apparel Decorators Only
It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…

It Is Not What It Costs That Matters
Business
One mindset that I see constantly in the decorated apparel industry is entirely based on fear.
Fear of what something costs.
Hiring a new employee. Buying equipment. Attending a trade show. Trying out a new type of ink or other consumables.…