Posts

Baton Passing for Apparel Decorators

Baton Passing for Apparel Decorators

In the sport of track and field, there are a few types of relay races. All at different distances. You may have seen those before on the Olympics or maybe even at your local high school. Concrete-feet enabled kids like me didn't participate.…
Avalanche of Accountability

Avalanche of Accountability

How is the accountability level in your shop? You know, the daily level of "Get 'Er Done"! I'm not singling out production either. They often get the short end of the stick when other departments upstream don't hit all of their goals like…

3 Key Tips For Customer Education

As a business owner, one of the primary things that you have to do constantly is customer education. This industry is filled with esoteric terms, too many choices, and potential landmines that can shift an easy order to a disaster if you…
Information Drinking From The Firehose

Information: Drinking From The Firehose

Information overload! In the modern 24/7/365 warp speed of the decorated apparel industry, it may sometimes feel like you are drinking from a firehose when it comes to finding and utilizing information. There is simply too much to process. So…
Performance Numbers Impact Future Predictions - Marshall Atkinson

Performance Numbers Impact Future Predictions

Let me start this article off by stating right away we will be looking at numbers. Performance numbers to be exact. For most people, it's a snooze fest. Numbers? Bore-Ring. Data isn't as sexy as discussing shirt styles, artwork,…
Fundamental Skills Predict Final Outcomes

Fundamental Skills Predict Final Outcomes

How are your shop's core fundamental skills? Somewhere along the way, many decorated apparel industry businesses have lost the fact that their level of ability to complete core tasks with predictable excellence drives their level of craftsmanship. Yep.…