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Desirable Difficulty: The Art of Leveling Up

Desirable Difficulty: The Art of Leveling Up

"Desirable Difficulty." This is a two-word term that recently entered my skull thanks to Seth Godin's new book, "The Practice: Shipping Creative Work." Are you familiar with this concept? Desirable difficulty is the on-purpose art of…
The Way We've Always Done It

The Way We've Always Done It

Do you feel that your shop sometimes is trapped in a rut? Sure, you have years of cranking out orders, but somehow things just aren't the way they should be? It's a nagging feeling really, and you can't quite put your finger on it. Take…