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The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…
The Holy Shit Factor - Marshall Atkinson

T-shirt Life-Cycle Questions – What To Do with Those T-shirts

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Recently I attended the Wisconsin Sustainable Business Conference as a speaker on “The Profit in Sustainability”.  After the event, one of the other speakers on my panel (AJ Gordon with Gordon Aluminum Industries - http://www.gordonaluminum.com/)…