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Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…
Shop Improvement Series: How to Market Your Company

Creativity Killers – How to Keep the Drive Alive

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Your company needs a solid dose of creativity every day.  I’m not just talking about the art department either, although that’s the obvious place to start.  How your team solves problems, rises to challenges, and pushes past their limits…
Shop Improvement Series: How to Market Your Company

Pinterest: Visual Social Marketing for Apparel Decorators

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By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your business plan.  Connecting with your current and potential customers is an ever-demanding and crucial step in growing your…
Shop Improvement Series: How to Market Your Company

How Do I Do It?

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People that know me are aware that I’m blessed/cursed with an insatiable curiosity with learning something new.  I’m always reading a book, a blog, someone’s post or Twitter feed.  Like a worker bee bringing pollen back to the hive,…