Posts

Shop Improvement Series: Problem Solving

Shop Improvement Series: Problem Solving

Quick. Name a problem that your business faces today. I know you have one. Every business does. But what are you doing about them? For many decorated apparel industry businesses most aren't working on them as they are constantly head…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…
Trade Show Bingo

Trade Show Bingo

It's the new year. Besides loads of happy wishes and optimistic goals, it can only mean one thing. Trade show season. While in the past I've penned articles about WHY you should go to a trade show, this is not going to be one of them.…
Get Off Your Butt To Finish The Year Strong

Get Off Your Butt To Finish The Year Strong

Guess what? 2019 is more than half over! How are you doing with the goals that you set back at the end of 2018? Crushing it? Almost there? Never got started? Regardless of your results, these next six months can have a tremendous impact…
Your Customer's Version of Your Business

Your Customer's Version Of Your Business

Are you aware of your customer's version of your business? Here's a fact that you may not be aware of until now: Whatever you think about your business, your customer sees things differently. Their perception is the only thing that counts.…
Screens: Biggest Issue In Your Shop - Marshall Atkinson

Screens: Biggest Issue In Your Shop

Today we are going to look at the biggest problem facing shops that screen-print apparel. At least from my perspective anyway. My guess is that this problem is probably in your shop. Right now. This challenge gets ignored most of the…