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Disco mirror ball with text, Maximizing Your EVP: Employee Value Proposition

Maximizing Your EVP: Employee Value Proposition

Do you have an EVP? This is an acronym for "Employee Value Proposition." An Employee Value Proposition is the specific benefits your employees receive in exchange for the time, skills, talent, and experience they bring to your business.…
Care enough to confront

Care Enough to Confront

He said, "You have to care enough to confront." Wow. What a mind-blowing phrase. Especially in this industry. What we are talking about here is the fact that sometimes staff members don't have the psychological safety to speak their minds.…
Your customer buying behavior has changed

Your Customer Buying Behavior has Changed

Are you seeing a shift in how your customer's are doing business with you? Yes? No? For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…
Bringing Back Staff: How to Reopen

Bringing Back Staff: How to Reopen

If there is one question on every business owner's brain right now, it's this: "How do we reopen for business?" Some people have work trickling in, and it is looking promising. Others have accepted and have received government cash to…
Take the 50 Point Self Assessment

50 Point Self-Assessment

Someone asked me the other day, "Marshall, how do I know if I'm a good candidate for coaching?" That's a great question. One thing is for certain, and that's every shop in the decorated apparel industry is different. Different customers,…