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The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…
The Holy Shit Factor - Marshall Atkinson

Move Your Company to a Greener Standard – the Why, What and How of Sustainability

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Getting started with any new initiative is always difficult.  It’s easy to “talk” about something, much harder to actually “implement” the idea.  This holds true with pushing your company into a more sustainable direction.  You…
The Holy Shit Factor - Marshall Atkinson

Basic Sustainability Tips for T-shirt Print Shops – Here’s the Easy Fruit You Can Pick

Most t-shirt printing shops that I know are only concerned about one thing – getting that particular day’s orders printed and shipped.  Thoughts about building a sustainability program seem very earth-crunchy and usually too foreign to…
The Holy Shit Factor - Marshall Atkinson

Lessons Learned from the Entrepreneur Ecosystem: Scale Up Milwaukee

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Recently the owners and top executives from Visual Impressions “graduated” from the initial class of a project entitled Scale Up Milwaukee (www.scaleupmilwaukee.org).  This was a very interesting class that was taught in four two day…