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A Guide for Finding Employees

A Guide for Finding Employees

Do you need more employees right now? Chances are that you do. I'm constantly speaking with business owners, and almost all are lamenting that they can't find enough qualified help these days. Many businesses are in a pickle. During the…
Yes, Your Network Is Still Your Net Worth

Yes, Your Network is Still Your Net Worth

Let's talk about your network. You know, all the friends, suppliers, customers, connections, and people you know that encompass your career. It is, and will always be, who you know that matters. What are you doing to strengthen or build…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…
Pump Up Customer Experiences

Pump Up Customer Experiences

I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…