Posts

The Difference Between Strategy and Tactics

The Difference Between Strategy and Tactics

One of the most apparent challenges that I see from my coaching seat is that for many shops, there is some confusion between Strategy and Tactics.  The meaning of these words to some people are basically interchangeable. I can hear you now,…
Hey, how are you using the shirt?

Hey, How Are You Using The Shirt?

"Hey, how are you using the shirt?" That's the most important question you can ask a customer at the beginning of the apparel sales process. It tells you everything. For a lot of newer salespeople in the industry, they want to immediately…
Employee Ghosting

Employee Ghosting Pushes Need For Better Strategy

Has your shop ever been the victim of employee ghosting? This is when one person, for whatever reason, simply doesn't come back to work. One minute they are there. The next? Poof. It's confusing and frustrating. And, like it or not,…
Employee Ghosting

Earning Trust

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A lot of companies focus tremendous effort in finding and developing new customers.  You may use a lot of tools, advertising and various schemes to bring them into the fold, and start nurturing a relationship.  However, is that same energy…
Employee Ghosting

Feed the Eagles and Starve the Turkeys

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There’s one thing for certain in life or business, and that’s there are only so many hours in a day.  Many forces work against us constantly, tugging at our shirt sleeves for attention and time.  I’m often asked how I manage to get so…
Employee Ghosting

Sometimes the Word “No” is Your Friend

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Quite often a lot of companies get into trouble by saying “Yes” to situations that they really should avoid.  It is harder to say “No”, as we’re wired to please, to accept a challenge, to “Get ‘Er Done”.  However, if you stop…