Posts

Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…

B2B Digital Sales Strategy

The coronavirus pandemic event is shifting how B2B buyers and sellers interact. Are you ready for the next normal? As the COVID-19 virus destroys both the health of people and business revenue around the world, it is crystal clear that the…
Hope Is Not A Strategy

Hope Is Not A Strategy

Right now everyone on this planet is hoping. Hoping that their businesses won't fail. That people they know and themselves can remain healthy. That the COVID-19 virus gets stopped in its tracks before we have a societal meltdown. That they…
Training Your Business Owner Brain

Training Your Business Owner Brain

Owning and running a business is hard. If it were easy, everyone would do it. You know this, as daily you pour your soul into running your company. But, in the chaos of day to day decision making a few things can get easily overlooked or…
The Difference Between Strategy and Tactics

The Difference Between Strategy and Tactics

One of the most apparent challenges that I see from my coaching seat is that for many shops, there is some confusion between Strategy and Tactics.  The meaning of these words to some people are basically interchangeable. I can hear you now,…
Hey, how are you using the shirt?

Hey, How Are You Using The Shirt?

"Hey, how are you using the shirt?" That's the most important question you can ask a customer at the beginning of the apparel sales process. It tells you everything. For a lot of newer salespeople in the industry, they want to immediately…