Posts

Bearded Man Wincing in Pain

Change: Does It Hurt Enough?

"It doesn't hurt enough." That was the punchline to one of Richard Greaves' salient points from his Shirt Lab Ft. Worth presentation. This is in response to the question, "Why won't you change?" https://youtu.be/7_dAJGhDk2c Learn what…
It's Not B2B or B2C It's H2H

It's Not B2B or B2C It's H2H

https://vimeo.com/517180945 Recently, I attended a marketing seminar by author Mark Schaefer. It was called "The Uprising." And during that presentation, one of the speakers had had a fantastic quote and I jotted it down as fast as I could...because…