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Shop Improvement Series: Receiving Department

Shop Improvement Series: Receiving Department

When was the last time you overhauled your Receiving Department processes? I ask this to shop owners from time to time, and the answer is usually the same. Never. Most everyone is always focused on two things, the sales end of the stick,…
Brand Loyalty During the Pandemic

Brand Loyalty During the Pandemic

What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer. Branding is the act of creating an emotional link from your customer to your company." Right now, as we are teetering on the…