Posts

Keeping Customers

Keeping Customers

Do you have a customer retention program? From the discussions I've had over the years with hundreds of decorated apparel shops, I can tell you that most "want to do" this, but never actually get around to it. If keeping customers happy…
Idea Implementation Guide

Idea Implementation Guide

Someone once said, "Hey, I have a great idea!" Then, almost miraculously, nothing happened. It went nowhere. Zero money was made. Nothing was improved. Lives were not changed. Why? Because the hard part usually isn't coming up…
2021: We don't know what we don't know

2021: We Don't Know What We Don't Know

2021 is just around the corner. I've been thinking a lot about it lately. My office whiteboard is scribbled with industry event dates that may or may not happen, creative ideas I want to pursue, and even some items I need to finish and launch. Of…