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Disco mirror ball with text, Maximizing Your EVP: Employee Value Proposition

Maximizing Your EVP: Employee Value Proposition

Do you have an EVP? This is an acronym for "Employee Value Proposition." An Employee Value Proposition is the specific benefits your employees receive in exchange for the time, skills, talent, and experience they bring to your business.…
Idea Implementation Guide

Idea Implementation Guide

Someone once said, "Hey, I have a great idea!" Then, almost miraculously, nothing happened. It went nowhere. Zero money was made. Nothing was improved. Lives were not changed. Why? Because the hard part usually isn't coming up…
Devouring a Red Goldfish

Devouring A Red Goldfish

This article is going to promote my friend Roger Burnett and Stan Phelps' new book, "Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact." If I do a good job, you'll click that link and buy it. Wait!…
Hiring New Employees for Your Shop

Hiring New Employees For Your Shop

A shop owner sent me an email earlier this week and wanted some guidance on hiring new employees for the shop. I counsel shop owners constantly on this in coaching sessions but haven't really dug into it with an article yet. So, bingo...here…