Posts

Changing the Game: How to be Different

Changing the Game: How to Be Different

How is your company different? I'm serious. Think about this for a second. How hard is it really to print, embroider, or decorate a shirt? All around you is competition. What separates your shop from those other knuckleheads? …
Looking Ahead So You Don't Fall Behind

Looking Ahead So You Don't Fall Behind

How far are you looking ahead? Summer is ending. School is ramping up and fall sports are starting. COVID is getting scarier again. Maybe. A few weeks ago I wrote about two trends. One was the supply chain disruption, and the other was the…
Your customer buying behavior has changed

Your Customer Buying Behavior has Changed

Are you seeing a shift in how your customer's are doing business with you? Yes? No? For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…
It's Not What It Costs That Matters

It Is Not What It Costs That Matters

One mindset that I see constantly in the decorated apparel industry is entirely based on fear. Fear of what something costs. Hiring a new employee. Buying equipment. Attending a trade show. Trying out a new type of ink or other consumables.…