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Your customer buying behavior has changed

Your Customer Buying Behavior has Changed

Are you seeing a shift in how your customer's are doing business with you? Yes? No? For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…
It's Not What It Costs That Matters

It Is Not What It Costs That Matters

One mindset that I see constantly in the decorated apparel industry is entirely based on fear. Fear of what something costs. Hiring a new employee. Buying equipment. Attending a trade show. Trying out a new type of ink or other consumables.…