Posts

Devouring a Red Goldfish

Devouring A Red Goldfish

This article is going to promote my friend Roger Burnett and Stan Phelps' new book, "Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact." If I do a good job, you'll click that link and buy it. Wait!…
Prepare and Build for the Future of Your Shop

Prepare and Build For the Future of Your Shop

As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that are happening in the marketplace probably won't stick, but others will certainly have longer legs. This article is about those…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…

Shop Improvement Series: Accelerate Your Art Department

Recently in the Shirt Lab Tribe live Q&A session on Zoom, the group discussion was focused on ways to run an Art Department better. As a former art director, I have some viewpoints on this and thought it would make a good topic for an…
The Iron Grip Fallacy

The Iron Grip Fallacy

This article is about two things: management and leadership. Regardless of the number of people working in your shop, there is one truism you need to keep in the back of your mind, and that is that your company doesn't work without the staff…