Posts

What Customer Service Means

What Customer Service Means

Sure, every business has what they call "customer service." For the sake of discussion, let's say that customer service has a flavor. For some customers, that flavor is very appealing. What you provide tastes so good that they keep coming…
3 Questions You Should Be Asking Right Now

3 Questions You Should Be Asking Right Now

Here are the 3 questions that you should be asking right now: Do we have the right people working here?Are we doing the right things to be successful?Do we do those things right? It doesn't matter what type of business you are in, who…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…

Shop Improvement Series: Accelerate Your Art Department

Recently in the Shirt Lab Tribe live Q&A session on Zoom, the group discussion was focused on ways to run an Art Department better. As a former art director, I have some viewpoints on this and thought it would make a good topic for an…
Why Should Anyone Do Business With You?

Why Should Anyone Do Business With You?

Ask yourself, "Why should anyone do business with you?" I'm serious. Because if you can't answer that question, you are doomed. Plus, your answer can not contain anything about: Price Customer Service Quality Here's why. If your answer…
Leonardo da Vinci's Customer Service Failures

Leonardo da Vinci's Customer Service Failures

Recently I finished Water Isaacson's fantastic biography on Leonardo da Vinci. As an artist myself, I've admired Leonardo's genius level ability to create on his own terms. He basically just did what he wanted, regardless of what his patrons…