Posts

Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…

Shop Improvement Series: Accelerate Your Art Department

Recently in the Shirt Lab Tribe live Q&A session on Zoom, the group discussion was focused on ways to run an Art Department better. As a former art director, I have some viewpoints on this and thought it would make a good topic for an…
Why Should Anyone Do Business With You?

Why Should Anyone Do Business With You?

Ask yourself, "Why should anyone do business with you?" I'm serious. Because if you can't answer that question, you are doomed. Plus, your answer can not contain anything about: Price Customer Service Quality Here's why. If your answer…
Leonardo da Vinci's Customer Service Failures

Leonardo da Vinci's Customer Service Failures

Recently I finished Water Isaacson's fantastic biography on Leonardo da Vinci. As an artist myself, I've admired Leonardo's genius level ability to create on his own terms. He basically just did what he wanted, regardless of what his patrons…
Avalanche of Accountability

Avalanche of Accountability

How is the accountability level in your shop? You know, the daily level of "Get 'Er Done"! I'm not singling out production either. They often get the short end of the stick when other departments upstream don't hit all of their goals like…
You Are Only As Good As Your Customer Service

You Are Only As Good As Your Customer Service

How is your customer service in your shop? Best in class? Incredible, with raving reviews from your customers? Maybe the other end of the stick is a better description? Frazzled. Not quite educated on industry lingo or how to do things. I'm…