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Why Should Anyone Do Business With You?

Why Should Anyone Do Business With You?

Ask yourself, "Why should anyone do business with you?" I'm serious. Because if you can't answer that question, you are doomed. Plus, your answer can not contain anything about: Price Customer Service Quality Here's why. If your answer…
Leonardo da Vinci's Customer Service Failures

Leonardo da Vinci's Customer Service Failures

Recently I finished Water Isaacson's fantastic biography on Leonardo da Vinci. As an artist myself, I've admired Leonardo's genius level ability to create on his own terms. He basically just did what he wanted, regardless of what his patrons…
Avalanche of Accountability

Avalanche of Accountability

How is the accountability level in your shop? You know, the daily level of "Get 'Er Done"! I'm not singling out production either. They often get the short end of the stick when other departments upstream don't hit all of their goals like…
You Are Only As Good As Your Customer Service

You Are Only As Good As Your Customer Service

How is your customer service in your shop? Best in class? Incredible, with raving reviews from your customers? Maybe the other end of the stick is a better description? Frazzled. Not quite educated on industry lingo or how to do things. I'm…
Fool's Gold - Marshall Atkinson

Fool's Gold

Are you prospecting for gold? Back in the gold mining boom, prospectors would unearth a mineral called pyrite and be duped into thinking it was the real deal.  Pyrite is an iron sulfide and the most common of the sulfide minerals. It's…
How SanMar Works Processing Your Orders - Marshall Atkinson

How SanMar Works: Processing Your Orders

  Have you ever wondered how your order gets picked once you hit the submit button at SanMar? I know I have. One of the things I was able to line up at this past January's ISS Long Beach show was a behind the scenes look at the…