Posts

What Happens Now? What to do when an Employee Gets COVID

What Happens Now? What To Do When An Employee Gets COVID

Late last week a shop owner sent me a text, "You available for a quick chat? An employee tested positive for COVID." Queue the dramatic freak out music. It is very easy to see multiple challenges ahead for this business in the near future.…
Start Doing This2020

Start Doing This for Better Results

Quick question. When is the best time to plant a tree? Answer: Twenty years ago. The next best time? Today. This article is all about the things that you should start doing for your business. I'm sure there are plenty of things that you…
Stop Doing This

Stop Doing This For Better Results

This article is about stopping. Usually, I write and post articles that are based on the idea of starting something. Using a new technique, trying out a new decoration method, marketing idea, or sales approach. This week, I'm taking a different…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…
Faster Recovery Three Key Factors

Faster Recovery: Three Key Factors

As I speak with people in the decorated apparel industry from around the country, it is very interesting to hear everyone's take on what we need to get reopened and moving again. I'm not touching the political debate, but there are three main…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…