Posts

Head Junk

Is Your Head Full of Junk?

Is your head full of junk? Recently I spent about twenty or thirty minutes with one of my coaching clients who was slogging through a series of doubts about their business. They felt inadequate. Like they didn't belong in the industry. A…

Are You Busy Being Busy Or Busy Being Profitable?

Quick question: Are you busy being busy or busy being profitable? It is a probing question that you should answer. Your goal for your business should be to maximize the profit as much as possible, right? So why do you take on work that…
Sharing Your Prized Seed Corn

Sharing Your Prized Seed Corn

Just what is prized seed corn? How can the concept of farming be comparable to the decorated apparel industry anyway? Here's a parable: "There was an old farmer who grew exceptional quality corn. It always grew tall and thick in his fields.…
You Are Only As Good As Your Customer Service

You Are Only As Good As Your Customer Service

How is your customer service in your shop? Best in class? Incredible, with raving reviews from your customers? Maybe the other end of the stick is a better description? Frazzled. Not quite educated on industry lingo or how to do things. I'm…
Better Before Cheaper

Better Before Cheaper

Here's a mindset that I would like you to strongly consider, "Better Before Cheaper". You may have heard similar phrases like this before. "Buy nice or buy twice." "You get what you pay for." You get the drill. But how does this…
Top 5 Reasons Why Shops Fail - Marshall Atkinson

Top 5 Reasons Why Shops Fail

Why do shops fail? Many, just like yours always seem to go out of business. But I'm not saying there is anything wrong with your shop. Nope. I just want to point out that in every shop that fails, they thought they would make it. That…