Posts

Punch Fear in the Face

Punch Fear in the Face

Occasionally, you have to punch fear in the face. Admit it. There is something that you have been wanting to do for some time now but haven't started. Sitting over here at my desk, I don't have a clue what that might be. But I do know…
Stop Doing This

Stop Doing This For Better Results

This article is about stopping. Usually, I write and post articles that are based on the idea of starting something. Using a new technique, trying out a new decoration method, marketing idea, or sales approach. This week, I'm taking a different…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…
Sales is the Lifeblood of Your Business

Shop Improvement Series: Sales is the Lifeblood of Your Business

Lately, I've been trying to avoid Facebook as much as I can. I'm not sure if you have noticed or not, but I don't comment or post as frequently in the groups as I used to. Not that I don't value the "fun" that Facebook brings, but frankly I…
Faster Recovery Three Key Factors

Faster Recovery: Three Key Factors

As I speak with people in the decorated apparel industry from around the country, it is very interesting to hear everyone's take on what we need to get reopened and moving again. I'm not touching the political debate, but there are three main…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…