Posts

Earn Your Customer's Business Every Day
Apparel Decorators Only
"You know, you have to earn your customer's business and loyalty every day." That's what one of my coaching clients said to me the other day.
Holy smokes that is genius.
I scribbled that thought down on a notepad, as I knew instantly…

Take Action! You Can't Lean On A Shovel and Pray for a Hole
Business Management
I actually had an entirely different blog article to post today. But it almost seems irrelevant and inconsequential to post with what is going on in the United States.
On Wednesday, I took a break from a morning spent coaching shops and…

Punch Fear in the Face
Apparel Decorators Only
Occasionally, you have to punch fear in the face.
Admit it. There is something that you have been wanting to do for some time now but haven't started.
Sitting over here at my desk, I don't have a clue what that might be. But I do know…

Stop Doing This For Better Results
Business Management
This article is about stopping. Usually, I write and post articles that are based on the idea of starting something. Using a new technique, trying out a new decoration method, marketing idea, or sales approach.
This week, I'm taking a different…

Shop Improvement Series: How to Market Your Company
Apparel Decorators Only
I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz.
Whatever you want to call it, this comes down to one thing.
How you market…

Shop Improvement Series: Sales is the Lifeblood of Your Business
Apparel Decorators Only
Lately, I've been trying to avoid Facebook as much as I can. I'm not sure if you have noticed or not, but I don't comment or post as frequently in the groups as I used to. Not that I don't value the "fun" that Facebook brings, but frankly I…