Posts

The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…
Shop Improvement Series: Receiving Department

Shop Improvement Series: Receiving Department

When was the last time you overhauled your Receiving Department processes? I ask this to shop owners from time to time, and the answer is usually the same. Never. Most everyone is always focused on two things, the sales end of the stick,…

Are You Busy Being Busy Or Busy Being Profitable?

Quick question: Are you busy being busy or busy being profitable? It is a probing question that you should answer. Your goal for your business should be to maximize the profit as much as possible, right? So why do you take on work that…
Terror Free Tri-Blend Decoration - Marshall Atkinson

Terror Free Tri-Blend T-shirt Decoration

Tri-Blend.  Have you noticed that this style is dominating t-shirt sales lately? Once upon a time in the decorated apparel industry, there used to be a name for those types of gray shirts.  Heathers.  Back in the day, there were…
How Do You Solve A Problem for Maria - Marshall Atkinson

How Do You Solve A Problem for Maria?

Maria has a problem.  She's been employed in your shop for about eight months now.  Maria really loves her job, and working in the decorated apparel industry suits her. She's smart.  Good with her hands.  A quick learner.  Creative. That's…
Fool's Gold - Marshall Atkinson

Fool's Gold

Are you prospecting for gold? Back in the gold mining boom, prospectors would unearth a mineral called pyrite and be duped into thinking it was the real deal.  Pyrite is an iron sulfide and the most common of the sulfide minerals. It's…