Posts

The Dawn of Hyper-personalization
Apparel Decorators Only
Hyper-personalization. What the heck is that?
As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…

Shop Improvement Series: Receiving Department
Apparel Decorators Only
When was the last time you overhauled your Receiving Department processes? I ask this to shop owners from time to time, and the answer is usually the same.
Never.
Most everyone is always focused on two things, the sales end of the stick,…

Are You Busy Being Busy Or Busy Being Profitable?
Apparel Decorators OnlyQuick question: Are you busy being busy or busy being profitable?
It is a probing question that you should answer. Your goal for your business should be to maximize the profit as much as possible, right?
So why do you take on work that…

Terror Free Tri-Blend T-shirt Decoration
Apparel Decorators OnlyTri-Blend. Have you noticed that this style is dominating t-shirt sales lately?
Once upon a time in the decorated apparel industry, there used to be a name for those types of gray shirts.
Heathers.
Back in the day, there were…

How Do You Solve A Problem for Maria?
Business ManagementMaria has a problem. She's been employed in your shop for about eight months now. Maria really loves her job, and working in the decorated apparel industry suits her.
She's smart. Good with her hands. A quick learner. Creative.
That's…

Fool's Gold
BusinessAre you prospecting for gold?
Back in the gold mining boom, prospectors would unearth a mineral called pyrite and be duped into thinking it was the real deal. Pyrite is an iron sulfide and the most common of the sulfide minerals.
It's…