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Are You Busy Being Busy Or Busy Being Profitable?

Quick question: Are you busy being busy or busy being profitable? It is a probing question that you should answer. Your goal for your business should be to maximize the profit as much as possible, right? So why do you take on work that…
Terror Free Tri-Blend Decoration - Marshall Atkinson

Terror Free Tri-Blend T-shirt Decoration

Tri-Blend.  Have you noticed that this style is dominating t-shirt sales lately? Once upon a time in the decorated apparel industry, there used to be a name for those types of gray shirts.  Heathers.  Back in the day, there were…
How Do You Solve A Problem for Maria - Marshall Atkinson

How Do You Solve A Problem for Maria?

Maria has a problem.  She's been employed in your shop for about eight months now.  Maria really loves her job, and working in the decorated apparel industry suits her. She's smart.  Good with her hands.  A quick learner.  Creative. That's…
Fool's Gold - Marshall Atkinson

Fool's Gold

Are you prospecting for gold? Back in the gold mining boom, prospectors would unearth a mineral called pyrite and be duped into thinking it was the real deal.  Pyrite is an iron sulfide and the most common of the sulfide minerals. It's…
Shop Management Leadership Basics

All Eyes Are On You - Shop Management Leadership Basics

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  Probably most people think that being hired or promoted as a manager in a shop means that you are in charge of a series of tasks or outcomes, or even an entire “department”; but in truth the cold, honest fact is that your main…
PMS 485 is the Color of the Devil - Marshall Atkinson

PMS 485 is the Color of the Devil - and other funky stuff

PMS 485 Red has to be the most hated color ever invented.  If you don’t know why then you haven’t been in the decorated apparel business for long.  For me, easily a half-dozen “printing problems” a year caused by this color are due…