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Earn Your Customer's Business Every Day

Earn Your Customer's Business Every Day

"You know, you have to earn your customer's business and loyalty every day." That's what one of my coaching clients said to me the other day. Holy smokes that is genius. I scribbled that thought down on a notepad, as I knew instantly…
Two T-shirt Business Trends That Matter

Two T-shirt Business Trends That Matter

When you think of business trends what immediately comes to mind? Movement? Tendencies? Fads? I think trying to predict business trends is akin to almost being a weatherperson on tv. "45% chance of rain tomorrow." Will they be…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…
Shirt Lab Portland: Perfection in Sasquatchland

Shirt Lab Portland: Perfection in Sasquatchland

You knew this blog post was coming. It's the recap of Shirt Lab Portland. Which is actually a misnomer, because it was actually in Vancouver, Washington at Clark College. Tom and I discussed what to call it, and if we had used Vancouver…
7 Reasons To Go To Shirt Lab Portland

7 Reasons To Go To Shirt Lab Portland

I want to convince you to go to Shirt Lab Portland on August 3, 2019. The Shirt Lab event series is a live workshop where we have the best instructors walk you through the most relevant sales and marketing topics to help grow your shop.…
If Facebook Crashes - Marshall Atkinson

If Facebook Crashes Would Your Marketing Change?

  What if Facebook crashed tomorrow? I know for some people they might rejoice and dance in the streets.  After all, there is only so much political posturing that one person can take. However, for a lot of small businesses Facebook…