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Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
It's Not What It Costs That Matters

It Is Not What It Costs That Matters

One mindset that I see constantly in the decorated apparel industry is entirely based on fear. Fear of what something costs. Hiring a new employee. Buying equipment. Attending a trade show. Trying out a new type of ink or other consumables.…

25 Guiding Principles for an Apparel Decorator

In the last two weeks, I've probably talked to two hundred shop owners or more. Between Shirt Lab Atlanta and ISS Ft. Worth (where I taught eight classes over a three-day span), I've been just a tad busy. During that time I've chatted with…
Pay Up Sucker - Why Getting 100% of the Money Matters

Pay Up Sucker - Why Getting 100% of the Money Matters

Shops in the decorated apparel industry have had an established challenge with managing money. You absolutely need it to survive. Cash is always king. Without it, you can't pay your staff, your bills, and most of all, yourself as profit. Duh. Yet,…
That's Not A Box of Shirts

That's Not A Box of Shirts, That's A Box of Money

I've said it a million times probably, "That's not a box of shirts, that's a box of money." Yet, plenty of shops don't have a solid process for handling their receiving duties and that cascades down into poor inventory control too. When…
Top 5 Reasons Why Shops Fail - Marshall Atkinson

Top 5 Reasons Why Shops Fail

Why do shops fail? Many, just like yours always seem to go out of business. But I'm not saying there is anything wrong with your shop. Nope. I just want to point out that in every shop that fails, they thought they would make it. That…