Posts

B2B Digital Sales Strategy

The coronavirus pandemic event is shifting how B2B buyers and sellers interact. Are you ready for the next normal? As the COVID-19 virus destroys both the health of people and business revenue around the world, it is crystal clear that the…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
Bringing Back Staff: How to Reopen

Bringing Back Staff: How to Reopen

If there is one question on every business owner's brain right now, it's this: "How do we reopen for business?" Some people have work trickling in, and it is looking promising. Others have accepted and have received government cash to…
Moving Through The Drowning Pool

Moving Through The Drowning Pool

In a few of my coaching sessions in these past two weeks, I've been using an analogy that I think explains the coronavirus pandemic effect on a business. Currently, it feels like you are swimming the length of an Olympic-sized pool underwater.…
Your Future Narrative

Your Future Narrative

Right now, you are living your story. One month, six months, or even five years from now you will be able to tell other people what happened to you, your family, your friends, and your business during the coronavirus pandemic. Stories…
Hope Is Not A Strategy

Hope Is Not A Strategy

Right now everyone on this planet is hoping. Hoping that their businesses won't fail. That people they know and themselves can remain healthy. That the COVID-19 virus gets stopped in its tracks before we have a societal meltdown. That they…