Posts

Who Is In Your Foxhole?

Who Is In Your Foxhole?

For those not familiar with the term, a foxhole is a simple earthwork military defensive fighting position. Soldiers simply use a small shovel to dig down into the dirt to create protection for themselves and others during a battle. I'm…
Brand Loyalty During the Pandemic

Brand Loyalty During the Pandemic

What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer. Branding is the act of creating an emotional link from your customer to your company." Right now, as we are teetering on the…
What Happens Now? What to do when an Employee Gets COVID

What Happens Now? What To Do When An Employee Gets COVID

Late last week a shop owner sent me a text, "You available for a quick chat? An employee tested positive for COVID." Queue the dramatic freak out music. It is very easy to see multiple challenges ahead for this business in the near future.…
Stop protecting 2020 start thinking 2021

Stop Protecting 2020, Start Thinking 2021

I'm just going to say it. Stop protecting 2020. This year, frankly, doesn't need your help. It's already junkyard dog mean. I've written several articles about how to reinvent your business, plus a book, "Moving Past Disaster" that can…
Stop Doing This

Stop Doing This For Better Results

This article is about stopping. Usually, I write and post articles that are based on the idea of starting something. Using a new technique, trying out a new decoration method, marketing idea, or sales approach. This week, I'm taking a different…
Prepare and Build for the Future of Your Shop

Prepare and Build For the Future of Your Shop

As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that are happening in the marketplace probably won't stick, but others will certainly have longer legs. This article is about those…