Posts

9 Steps for Easy Simulated Process Seps

Nine Steps for Easy Simulated Process Seps

Plenty of folks or art departments in this industry struggle with separating simulated process spot color seps for Photoshop. Let's face it, getting others to do it is its own offshoot industry. But, it's fairly easy to learn. Especially…
Why is it so expensive?

Why Is It So Expensive?

"Why is it so expensive?" You've probably have viewed a version of the following post somewhere in the past year or so. My Shirt Lab partner, Tom Rauen, sent me this earlier this week with the suggestion that I alter it for our industry. What…
Pantone Books Not Accurate?

Pantone Books Not Accurate?

Recently I reposted an excellent blog article by Rick Roth from Ink Kitchen on my social media feeds. (Please read Rick's article!) My repost of that article on LinkedIn prompted an interesting online discussion and a few phone calls. The…
Accountability Is Binary - Marshall Atkinson

Accountability is Binary

Ready to nerd out? How about this phrase, "Accountability is Binary"? I was speaking with a coaching client a few weeks ago about a few employee challenges they were facing. During the conversation, our dialog path focused on the fact that…
Fundamental Skills Predict Final Outcomes

Fundamental Skills Predict Final Outcomes

How are your shop's core fundamental skills? Somewhere along the way, many decorated apparel industry businesses have lost the fact that their level of ability to complete core tasks with predictable excellence drives their level of craftsmanship. Yep.…
Automagically Problem Solve - Marshall Atkinson

Automagically Problem Solve

  Today I want to talk about what it takes to “Automagically Problem Solve”. Does it sound too corny? I made up that phrase last year during a conversation and it stuck with me. It sounded then like a good blog article title…