Posts

Pantone Books Not Accurate?

Pantone Books Not Accurate?

Recently I reposted an excellent blog article by Rick Roth from Ink Kitchen on my social media feeds. (Please read Rick's article!) My repost of that article on LinkedIn prompted an interesting online discussion and a few phone calls. The…
Accountability Is Binary - Marshall Atkinson

Accountability is Binary

Ready to nerd out? How about this phrase, "Accountability is Binary"? I was speaking with a coaching client a few weeks ago about a few employee challenges they were facing. During the conversation, our dialog path focused on the fact that…
Fundamental Skills Predict Final Outcomes

Fundamental Skills Predict Final Outcomes

How are your shop's core fundamental skills? Somewhere along the way, many decorated apparel industry businesses have lost the fact that their level of ability to complete core tasks with predictable excellence drives their level of craftsmanship. Yep.…
Automagically Problem Solve - Marshall Atkinson

Automagically Problem Solve

  Today I want to talk about what it takes to “Automagically Problem Solve”. Does it sound too corny? I made up that phrase last year during a conversation and it stuck with me. It sounded then like a good blog article title…
PMS 485 is the Color of the Devil - Marshall Atkinson

PMS 485 is the Color of the Devil - and other funky stuff

PMS 485 Red has to be the most hated color ever invented.  If you don’t know why then you haven’t been in the decorated apparel business for long.  For me, easily a half-dozen “printing problems” a year caused by this color are due…
PMS 485 is the Color of the Devil - Marshall Atkinson

Quality Control - The Art of Proofing T-shirt Printing

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Every job that you produce in your shop will need to undergo some basic scrutiny to determine if it’s ok to print.  After your press operator sets up the job, the next step has to be getting someone to ok the job so it’s ready to run. …