Posts

Keeping Customers

Keeping Customers

Do you have a customer retention program? From the discussions I've had over the years with hundreds of decorated apparel shops, I can tell you that most "want to do" this, but never actually get around to it. If keeping customers happy…
Next year is here

Next Year Is Here

Next year is here. Finally. That dumpster fire that was 2020 has been sent packing. Good riddance I say. A shiny new year is upon us. Three cheers for 2021! But hold on. Was has changed other than one number on the date? If…
Prepare and Build for the Future of Your Shop

Prepare and Build For the Future of Your Shop

As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that are happening in the marketplace probably won't stick, but others will certainly have longer legs. This article is about those…
COVID-19 Business Survival Guide

COVID-19 Business Survival Guide

Here's an article I never thought that I would have to write. In fact, I have another one that was ready to go, but I scrapped it at the last minute because I feel that this is more critical. For most businesses in this industry 2020 started…
On Fearing Thin Ice2019

On Fearing Thin Ice

I want you to picture something in your mind. You are out on a frozen lake. It's bitterly cold. The wind is whipping by, and it's so strong it feels like needles stinging your face. You are trying to shuffle across the ice to the other…
Pulling the Trigger on Termination

Pulling the Trigger on Termination

Over the last month or so, I've been on a few phone calls with shop owners that have been struggling with the idea on when to pull the trigger on termination for an employee. They know they need to do it, but the fear of the unknown governs…