Posts

Eat the Shit Cookie Instead of the Shit Sandwich
Business
Have you ever eaten a shit sandwich? I know I have.
This is when something so royally gets messed up, that it literally feels like you are chomping down on a turd between two slices of bread.
Yuck is right.
Sorry to gross you out,…

Raise Your Prices
Business
If you haven't already, the time is now to raise your prices. If you raised your prices at the beginning of the year, maybe it's time to do it again.
Yeah, I know. Customers won't like it. I get that.
However, let's take a closer look…

Stop Doing This For Better Results
Business Management
This article is about stopping. Usually, I write and post articles that are based on the idea of starting something. Using a new technique, trying out a new decoration method, marketing idea, or sales approach.
This week, I'm taking a different…

Shop Improvement Series: Sales is the Lifeblood of Your Business
Apparel Decorators Only
Lately, I've been trying to avoid Facebook as much as I can. I'm not sure if you have noticed or not, but I don't comment or post as frequently in the groups as I used to. Not that I don't value the "fun" that Facebook brings, but frankly I…

There's No Award For Being Busy
Business
Quite often I ask a shop owner, "Hey, how's it going?" The usual response is, "Great! We are so busy!"
That's fantastic.
But are you making money?
Profitable?
That is a different concept entirely.
Here's why I'm bringing this…

Jedi Mind Tricks for the Decorated Apparel Industry
Apparel Decorators OnlyDon't you wish you could pull off some "Jedi Mind Tricks" in your shop?
"Sorry, but these are not the stupid-low-prices you were looking for. You will happily pay double."
Believe it or not, you can deploy these in your shop with some…