Posts

Eat the Shit Cookie Instead of the Shit Sandwich

Eat the Shit Cookie Instead of the Shit Sandwich

Have you ever eaten a shit sandwich? I know I have. This is when something so royally gets messed up, that it literally feels like you are chomping down on a turd between two slices of bread. Yuck is right. Sorry to gross you out,…
Raise Your Prices

Raise Your Prices

If you haven't already, the time is now to raise your prices. If you raised your prices at the beginning of the year, maybe it's time to do it again. Yeah, I know. Customers won't like it. I get that. However, let's take a closer look…
Stop Doing This

Stop Doing This For Better Results

This article is about stopping. Usually, I write and post articles that are based on the idea of starting something. Using a new technique, trying out a new decoration method, marketing idea, or sales approach. This week, I'm taking a different…
Sales is the Lifeblood of Your Business

Shop Improvement Series: Sales is the Lifeblood of Your Business

Lately, I've been trying to avoid Facebook as much as I can. I'm not sure if you have noticed or not, but I don't comment or post as frequently in the groups as I used to. Not that I don't value the "fun" that Facebook brings, but frankly I…
There's No Award For Being Busy

There's No Award For Being Busy

Quite often I ask a shop owner, "Hey, how's it going?" The usual response is, "Great! We are so busy!" That's fantastic. But are you making money? Profitable? That is a different concept entirely. Here's why I'm bringing this…
Jedi Mind Tricks for the Decorated Apparel Industry

Jedi Mind Tricks for the Decorated Apparel Industry

Don't you wish you could pull off some "Jedi Mind Tricks" in your shop? "Sorry, but these are not the stupid-low-prices you were looking for. You will happily pay double." Believe it or not, you can deploy these in your shop with some…