Posts

Looking Ahead So You Don't Fall Behind

Looking Ahead So You Don't Fall Behind

How far are you looking ahead? Summer is ending. School is ramping up and fall sports are starting. COVID is getting scarier again. Maybe. A few weeks ago I wrote about two trends. One was the supply chain disruption, and the other was the…
1000 Miles An Hour With Your Hair On Fire

1,000 Miles Per Hour With Your Hair on Fire

I've often described being insanely busy as "1,000 miles per hour with your hair on fire." Can you relate? For many businesses, getting sales flowing again after the pandemic was an obsession. In many shops today, tidal waves of orders are…
Now, what are you going to do?

Now, What Are You Going To Do?

Now, what are you going to do? I say that because for months on end every business owner that I know has been praying and hoping for a sales resurgence. Guess what? It's here. And it's not only here, but it is a tidal wave of epic proportions.…
Power Framing for Conversations

Power Framing for Conversations

This article is about framing conversations so you can communicate more effectively. If you are like most people, we listen to respond, not to communicate. Very little thought is put into actually what we are saying. It just gets blurted…
It's Not B2B or B2C It's H2H

It's Not B2B or B2C It's H2H

https://vimeo.com/517180945 Recently, I attended a marketing seminar by author Mark Schaefer. It was called "The Uprising." And during that presentation, one of the speakers had had a fantastic quote and I jotted it down as fast as I could...because…
The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…