Posts

It's Not B2B or B2C It's H2H

It's Not B2B or B2C It's H2H

https://vimeo.com/517180945 Recently, I attended a marketing seminar by author Mark Schaefer. It was called "The Uprising." And during that presentation, one of the speakers had had a fantastic quote and I jotted it down as fast as I could...because…
The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…
21 Things to be Excited About in 2021

21 Things To Be Excited About In 2021

I don't know about you, but I'm very optimistic for 2021. There is a lot to be excited about, and to prove it I've compiled an unranked list of twenty-one things that I think are going to make this year fantastic for the decorated apparel industry. Check…
Yes, Your Network Is Still Your Net Worth

Yes, Your Network is Still Your Net Worth

Let's talk about your network. You know, all the friends, suppliers, customers, connections, and people you know that encompass your career. It is, and will always be, who you know that matters. What are you doing to strengthen or build…
Shop Improvement Series: Production Scheduling Secrets

Shop Improvement Series: Production Scheduling Secrets

Is production scheduling your constant struggle? You know, the ability to accurately plan, predict, and produce the orders in-house on a scheduled timetable? For many shops in the industry, the thought of an accurate production schedule…
Shop Improvement Series: Receiving Department

Shop Improvement Series: Receiving Department

When was the last time you overhauled your Receiving Department processes? I ask this to shop owners from time to time, and the answer is usually the same. Never. Most everyone is always focused on two things, the sales end of the stick,…