Posts

The Illusion of Perfection

The Illusion of Perfection

Perfection. We all want it. Strive for it. Lust after it. Even demand it. In the 2009 movie Avatar, the mining company in the film was obsessed with getting a rare mineral. Unobtainium. This was an old engineer joke that director and screenwriter…
I Said, "You Should Run Your Shop Like An Airport"

I said, "You should run your shop like an airport"

I said to him, "You should run your shop like an airport." Not in the "overpriced-cardboard food-afraid to touch anything way"...but in the aspect that some airports manage over 2,500 flights in and out a day. If you stop and think about…
Why is it so expensive?

Why Is It So Expensive?

"Why is it so expensive?" You've probably have viewed a version of the following post somewhere in the past year or so. My Shirt Lab partner, Tom Rauen, sent me this earlier this week with the suggestion that I alter it for our industry. What…
Processes Define Success

Processes Define Success

In your shop, right now, you have established processes for everything you do. Some are working fantastic. Others are working ok. Some probably aren't working as they should. And lastly, there are some things that exist but don't have a…
Top 5 Reasons Why Shops Fail - Marshall Atkinson

Top 5 Reasons Why Shops Fail

Why do shops fail? Many, just like yours always seem to go out of business. But I'm not saying there is anything wrong with your shop. Nope. I just want to point out that in every shop that fails, they thought they would make it. That…
You Can't Boil the Ocean - Marshall Atkinson

You Can't Boil The Ocean

  Have you ever heard this phrase, "You Can't Boil the Ocean"? I stumbled upon it a few months ago somewhere and jotted it down in my journal.  (Yes, I started journaling last year to improve my writing and idea flow). Can you…