Posts

Why is it so expensive?

Why Is It So Expensive?

"Why is it so expensive?" You've probably have viewed a version of the following post somewhere in the past year or so. My Shirt Lab partner, Tom Rauen, sent me this earlier this week with the suggestion that I alter it for our industry. What…
Shop Improvement Series: Speed - Pedal to the Metal

Shop Improvement Series: Speed - Pedal to the Metal

Maverick from the movie Top Gun famously said, "I feel the need for speed." Now more than ever, this is exactly what your shop needs. Speed. Speed is a competitive advantage. We live in a fast-food lane, Amazon ships and it arrives the…
Basics: Wet on Wet Screen-printing

Basics: Wet on Wet Screen-Printing

There are many reasons why a t-shirt shop should learn how to screen-print inks using a wet on wet technique. The primary driver though, is simply speed. Every time you flash, you are slowing your production output. If you are flashing…
Inaction

Inaction: Complications of Newton's Third Law

Newton's Third Law states: "For every action, there is an equal and opposite reaction." You may have learned that in high school science class. In the decorated apparel industry, we have our own physics law too. Have you heard or seen this? "For…
Print Flash Print - Marshall Atkinson

Print Flash Print: An Ode to the T-shirt Screenprinter

Print Flash Print. A mantra for the one-color hit. Bold replacing boring of a blank stock t-shirt. A delicate effort of force. Print Flash Print   Daily rituals. More sales add both security and stress. For the…
Screens: Biggest Issue In Your Shop - Marshall Atkinson

Screens: Biggest Issue In Your Shop

Today we are going to look at the biggest problem facing shops that screen-print apparel. At least from my perspective anyway. My guess is that this problem is probably in your shop. Right now. This challenge gets ignored most of the…