Posts

What is the Voice of the Customer for T-shirt Shops?

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Let’s pretend that you have some sort of science fiction mental telepathy mind meld with your customers. (Uh, you mean you don’t already?)  You can see and understand their every thought, just like reading a book.  It’s all right there. …

Is Your Shop Stagnant? Why Innovation is the Road to Success

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Let me ask you some simple questions.  Be honest to yourself while you think about your answer.  Are you a shop that constantly seeks to reinvent itself, improve and get better?  Or are you the shop that sits there enviously and wonders “how…

Sometimes the Word “No” is Your Friend

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Quite often a lot of companies get into trouble by saying “Yes” to situations that they really should avoid.  It is harder to say “No”, as we’re wired to please, to accept a challenge, to “Get ‘Er Done”.  However, if you stop…

12 Ways to Resolve Any T-shirt Shop Problem

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One thing is clear in running a t-shirt shop is that there will always be a problem handed to you.  Sometimes these challenges are something that you create.  Sometimes these challenges are something that’s handed to you by a customer, stinky…

20 Biggest T-shirt Shop Mistakes & How to Avoid Them

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I have over 25 years in the apparel decorating business, and I’ve seen a lot of challenges come and go.  I’ve also heard my share of horror stories from other decorators from hanging out in trade shows, classes, seminars, webinars, and…