Posts

Fundamental Skills Predict Final Outcomes

Fundamental Skills Predict Final Outcomes

How are your shop's core fundamental skills? Somewhere along the way, many decorated apparel industry businesses have lost the fact that their level of ability to complete core tasks with predictable excellence drives their level of craftsmanship. Yep.…
The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…
T-shirts Don't Care Who Prints Them

T-shirts Don't Care Who Prints Them

  T-shirts. There they are. Stacked up on that cart. Or maybe you prefer a table. Dozens of them. Hundreds. Thousands, maybe. And there are even more still in the boxes. What's that sound? Beep, Beep, Beep. It's the sound…
T-shirts Don't Care Who Prints Them

The Art of Writing a Purchase Order – What Your Clients Need to Know

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A common challenge with a lot of shops is the effort and time it takes to sort out a client’s purchase order.  You would think that because this is the instrument that they are using to communicate regarding their order, that some effort…
T-shirts Don't Care Who Prints Them

Shop Owners – Train Your Staff So That They Are Decision Makers

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A frequent discussion I have with my consulting clients is that they spend an inordinate amount of time solving seemingly minor problems in their shop.  You know the drill, there’s a problem on press…they come to you.  An order didn’t…
T-shirts Don't Care Who Prints Them

Why a Daily Production Meeting is a Waste of Time

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If your shop is like a lot of others around the country, every morning several members of your staff congregate in a meeting room to review the plan for production on that day.  Orders large and small, problems with art or inventory, jobs that…