Posts

The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…
Shirt Lab Summit: Why It Is Important

Shirt Lab Summit: Why It Is Important

Hopefully by now you have seen a marketing post or two about the upcoming Shirt Lab Summit that will be held completely online and for free June 1 through June 3, 2020. Our team at Shirt Lab has been working incredibly hard for the last…

Together Is Better: Notes from ThreadX19

ThreadX19 in San Diego was a smashing success at generating an avalanche of ideas and networking opportunities for garment decorators. During the last three days, I asked many attendees, "Why are you here?".  I got basically two answers…
Products vs Ideas: The Magic of ThreadX - Marshall Atkinson

Acquiring Products vs Ideas: The Magic of ThreadX

Oh boy. 2018! In this industry, I can feel the ripples of excitement. It’s a new year. New hopes. New dreams. I’ve been on the phone and emailing shop owners for a few weeks now. Everyone is poised to kick the year off right.…