Posts

Pump Up Customer Experiences

Pump Up Customer Experiences

I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…
Sharing Your Prized Seed Corn

Sharing Your Prized Seed Corn

Just what is prized seed corn? How can the concept of farming be comparable to the decorated apparel industry anyway? Here's a parable: "There was an old farmer who grew exceptional quality corn. It always grew tall and thick in his fields.…
Hey, how are you using the shirt?

Hey, How Are You Using The Shirt?

"Hey, how are you using the shirt?" That's the most important question you can ask a customer at the beginning of the apparel sales process. It tells you everything. For a lot of newer salespeople in the industry, they want to immediately…
Hey, how are you using the shirt?

Managing Your Shop Floor – First You Need Leaders

This time of year most t-shirt shops around the country are getting tested every day by a higher than normal percentage of new orders arriving.  In our shop, we’re about 20%-30% above our historical norm right now, and it’s good to be that…
Hey, how are you using the shirt?

Pinterest: Visual Social Marketing for Apparel Decorators

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By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your business plan.  Connecting with your current and potential customers is an ever-demanding and crucial step in growing your…
Hey, how are you using the shirt?

Why a Sustainability Program Makes Economic Sense for Your Shop

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I could easily write an article describing the myriad of ways that every apparel decorator can contribute to the “greening” of the industry.  You can’t pick up a newspaper, magazine or watch a TV show without someone blathering on about…