Posts

Dad, Your YouTube Channel Sucks

Dad, Your YouTube Channel Sucks

"Dad, your YouTube channel sucks." That's what my 16-year old son Jack said to me one day a few months ago. Here's the thing. He was right. I knew I needed more video content. It actually had been on my mind, but like many other projects…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
Lessons Learned from the Facebook Live 30-Day Challenge

Lessons Learned From the Facebook Live 30-Day Challenge

Back in February, I attended the Funnel Hacking Live event with my Shirt Lab business partner Tom Rauen. He's the Click Funnels master. I'm a complete newbie. It was a fun and very informative event. By the way, we are already planning on…
Shirt Lab Atlanta Preview2019

Launch & Grow Your Apparel Brand: Shirt Lab Atlanta Preview

What does it take to make a successful apparel line? Do you know? Are you an expert? Sure, you think you know. After all, you have experience in this industry printing t-shirts or maybe embroidering on some hats. You might even have your…