Posts

Two T-shirt Business Trends That Matter

Two T-shirt Business Trends That Matter

When you think of business trends what immediately comes to mind? Movement? Tendencies? Fads? I think trying to predict business trends is akin to almost being a weatherperson on tv. "45% chance of rain tomorrow." Will they be…
Shirt Lab Ft. Worth Why You Should Attend

Shirt Lab Ft. Worth: Why You Should Attend

Shirt Lab Ft. Worth will be here before you know it. This is our first live event since 2019, and I have to tell you, the excitement level is off the charts. And it isn't just me. Check your calendar and block off September 12th through…
Dad, Your YouTube Channel Sucks

Dad, Your YouTube Channel Sucks

"Dad, your YouTube channel sucks." That's what my 16-year old son Jack said to me one day a few months ago. Here's the thing. He was right. I knew I needed more video content. It actually had been on my mind, but like many other projects…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
Lessons Learned from the Facebook Live 30-Day Challenge

Lessons Learned From the Facebook Live 30-Day Challenge

Back in February, I attended the Funnel Hacking Live event with my Shirt Lab business partner Tom Rauen. He's the Click Funnels master. I'm a complete newbie. It was a fun and very informative event. By the way, we are already planning on…