Leonardo da Vinci's Customer Service Failures

Leonardo da Vinci's Customer Service Failures

Recently I finished Water Isaacson's fantastic biography on Leonardo da Vinci. As an artist myself, I've admired Leonardo's genius level ability to create on his own terms. He basically just did what he wanted, regardless of what his patrons…
The Difference Between Strategy and Tactics

The Difference Between Strategy and Tactics

One of the most apparent challenges that I see from my coaching seat is that for many shops, there is some confusion between Strategy and Tactics.  The meaning of these words to some people are basically interchangeable. I can hear you now,…
Map Out Your Next Six Weeks

Map Out Your Next Six Weeks

For your business, what are you doing six weeks from now? Oh, you don't know? Like most shops, I'll bet you probably are only concerned with the orders for the next day or two. And that's it. Here's a trick I want you to try. Instead…
If Facebook Crashes - Marshall Atkinson

If Facebook Crashes Would Your Marketing Change?

  What if Facebook crashed tomorrow? I know for some people they might rejoice and dance in the streets.  After all, there is only so much political posturing that one person can take. However, for a lot of small businesses Facebook…
Fool's Gold - Marshall Atkinson

Fool's Gold

Are you prospecting for gold? Back in the gold mining boom, prospectors would unearth a mineral called pyrite and be duped into thinking it was the real deal.  Pyrite is an iron sulfide and the most common of the sulfide minerals. It's…
The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…