Posts

Shirt Lab Atlanta Preview2019

Launch & Grow Your Apparel Brand: Shirt Lab Atlanta Preview

What does it take to make a successful apparel line? Do you know? Are you an expert? Sure, you think you know. After all, you have experience in this industry printing t-shirts or maybe embroidering on some hats. You might even have your…
Baton Passing for Apparel Decorators

Baton Passing for Apparel Decorators

In the sport of track and field, there are a few types of relay races. All at different distances. You may have seen those before on the Olympics or maybe even at your local high school. Concrete-feet enabled kids like me didn't participate.…
Basics: Wet on Wet Screen-printing

Basics: Wet on Wet Screen-Printing

There are many reasons why a t-shirt shop should learn how to screen-print inks using a wet on wet technique. The primary driver though, is simply speed. Every time you flash, you are slowing your production output. If you are flashing…
Inaction

Inaction: Complications of Newton's Third Law

Newton's Third Law states: "For every action, there is an equal and opposite reaction." You may have learned that in high school science class. In the decorated apparel industry, we have our own physics law too. Have you heard or seen this? "For…

3 Secrets On Outsourcing Art

,
Have you ever thought about outsourcing your art? I know. Your creative team rocks. I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…
Less Can Be More When It comes to Color

Less Can Be More When It Comes to Color

Less can be more when it comes to color sometimes. Think about the number of colors your shop offers for printing. Artists typically always want to use more, because hey...that's what is going to make the design better. Right? While that…