Posts

Fundamental Skills Predict Final Outcomes

Fundamental Skills Predict Final Outcomes

How are your shop's core fundamental skills? Somewhere along the way, many decorated apparel industry businesses have lost the fact that their level of ability to complete core tasks with predictable excellence drives their level of craftsmanship. Yep.…
How SanMar Works Processing Your Orders - Marshall Atkinson

How SanMar Works: Processing Your Orders

  Have you ever wondered how your order gets picked once you hit the submit button at SanMar? I know I have. One of the things I was able to line up at this past January's ISS Long Beach show was a behind the scenes look at the…
The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…
T-shirts Don't Care Who Prints Them

T-shirts Don't Care Who Prints Them

  T-shirts. There they are. Stacked up on that cart. Or maybe you prefer a table. Dozens of them. Hundreds. Thousands, maybe. And there are even more still in the boxes. What's that sound? Beep, Beep, Beep. It's the sound…
Automagically Problem Solve - Marshall Atkinson

Automagically Problem Solve

  Today I want to talk about what it takes to “Automagically Problem Solve”. Does it sound too corny? I made up that phrase last year during a conversation and it stuck with me. It sounded then like a good blog article title…

The Seedy Underbelly

  Let’s talk about intellectual dishonesty.  In the decorated apparel industry we are constantly under siege by people who push the envelope with their business practices. Is it laziness? For example, you’ve undoubtedly read about…