Posts

It's Not B2B or B2C It's H2H
Business
https://vimeo.com/517180945
Recently, I attended a marketing seminar by author Mark Schaefer. It was called "The Uprising." And during that presentation, one of the speakers had had a fantastic quote and I jotted it down as fast as I could...because…

The Dawn of Hyper-personalization
Apparel Decorators Only
Hyper-personalization. What the heck is that?
As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…

Your Customer Buying Behavior has Changed
Business
Are you seeing a shift in how your customer's are doing business with you?
Yes?
No?
For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…

Shop Improvement Series: How to Win Sales in the Next Year
Apparel Decorators Only
It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…

Pump Up Customer Experiences
Apparel Decorators Only
I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…

ThreadX 2020 Recap
Apparel Decorators Only
ThreadX 2020 was held this past week in Scottsdale, Arizona. That's about a 30-minute drive from my house, so it was an easy decision to go. I've been to the other two ThreadX events, so I already knew what to expect.
But let's say that…