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Calculating the Lifetime Customer Value for Your Shop2019

Calculating the Lifetime Customer Value for Your Shop

How much is a customer worth to you? Most people would say "everything", and be 100% correct. But still, there is a way for you to calculate what a typical customer for your shop is worth. Do you know how to do this? No? That's ok.…
Pay Up Sucker - Why Getting 100% of the Money Matters

Pay Up Sucker - Why Getting 100% of the Money Matters

Shops in the decorated apparel industry have had an established challenge with managing money. You absolutely need it to survive. Cash is always king. Without it, you can't pay your staff, your bills, and most of all, yourself as profit. Duh. Yet,…
Baton Passing for Apparel Decorators

Baton Passing for Apparel Decorators

In the sport of track and field, there are a few types of relay races. All at different distances. You may have seen those before on the Olympics or maybe even at your local high school. Concrete-feet enabled kids like me didn't participate.…
There's No Award For Being Busy

There's No Award For Being Busy

Quite often I ask a shop owner, "Hey, how's it going?" The usual response is, "Great! We are so busy!" That's fantastic. But are you making money? Profitable? That is a different concept entirely. Here's why I'm bringing this…
Your Customer's Version of Your Business

Your Customer's Version Of Your Business

Are you aware of your customer's version of your business? Here's a fact that you may not be aware of until now: Whatever you think about your business, your customer sees things differently. Their perception is the only thing that counts.…
Jedi Mind Tricks for the Decorated Apparel Industry

Jedi Mind Tricks for the Decorated Apparel Industry

Don't you wish you could pull off some "Jedi Mind Tricks" in your shop? "Sorry, but these are not the stupid-low-prices you were looking for. You will happily pay double." Believe it or not, you can deploy these in your shop with some…