Posts

Your customer buying behavior has changed

Your Customer Buying Behavior has Changed

Are you seeing a shift in how your customer's are doing business with you? Yes? No? For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
Pump Up Customer Experiences

Pump Up Customer Experiences

I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…
ThreadX 2020 Recap

ThreadX 2020 Recap

ThreadX 2020 was held this past week in Scottsdale, Arizona. That's about a 30-minute drive from my house, so it was an easy decision to go. I've been to the other two ThreadX events, so I already knew what to expect. But let's say that…
Trade Show Bingo

Trade Show Bingo

It's the new year. Besides loads of happy wishes and optimistic goals, it can only mean one thing. Trade show season. While in the past I've penned articles about WHY you should go to a trade show, this is not going to be one of them.…
Pantone Books Not Accurate?

Pantone Books Not Accurate?

Recently I reposted an excellent blog article by Rick Roth from Ink Kitchen on my social media feeds. (Please read Rick's article!) My repost of that article on LinkedIn prompted an interesting online discussion and a few phone calls. The…