Posts

Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
Shop Improvement Series: Problem Solving

Shop Improvement Series: Problem Solving

Quick. Name a problem that your business faces today. I know you have one. Every business does. But what are you doing about them? For many decorated apparel industry businesses most aren't working on them as they are constantly head…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
Your Best Employee Probably Won't Be A Good Manager

Your Best Employee Probably Won't Be A Good Manager

One benefit that comes from speaking with decorated apparel industry business owners on a constant basis is that you get to hear their challenges. They are all looking for a solution to their problems, and a good number of them shoot these…
Take the 50 Point Self Assessment

50 Point Self-Assessment

Someone asked me the other day, "Marshall, how do I know if I'm a good candidate for coaching?" That's a great question. One thing is for certain, and that's every shop in the decorated apparel industry is different. Different customers,…
Start Up Procedures

Key to Better Shop Efficiency? Start Up Procedures

Just. Start. Already. How you do that can make a gigantic difference to your overall shop efficiency. What do you emphasize in your company? When I travel and go to shops, one of the things I love to observe is how the entire company starts…