Posts

21 Things To Be Excited About In 2021
Business Management
I don't know about you, but I'm very optimistic for 2021. There is a lot to be excited about, and to prove it I've compiled an unranked list of twenty-one things that I think are going to make this year fantastic for the decorated apparel industry.
Check…

2021: We Don't Know What We Don't Know
Business
2021 is just around the corner. I've been thinking a lot about it lately. My office whiteboard is scribbled with industry event dates that may or may not happen, creative ideas I want to pursue, and even some items I need to finish and launch.
Of…

E-Commerce Help With Shirt Lab Forge
Apparel Decorators Only
The secret project that Shirt Lab co-founder Tom Rauen and I have been working on came to fruition when the registration for Shirt Lab Forge was launched this past week. The event will be held virtually on October 23 and 24, 2020.
I know…

Prepare and Build For the Future of Your Shop
Business
As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that are happening in the marketplace probably won't stick, but others will certainly have longer legs.
This article is about those…

Shop Improvement Series: How to Win Sales in the Next Year
Apparel Decorators Only
It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…

Pump Up Customer Experiences
Apparel Decorators Only
I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…